McDonald's: Feel-Good Customer Journeys

McDonald's, a quick service restaurant, encouraged consumers in the UK to use the My McDonald's app more frequently by helping them to familiarise themselves with the app.

Campaign details

Agency: ArmadilloClient: McDonald's Restaurants UKCampaign Name: McDonald's: Feel-Good Customer Journeys

McDonald's wanted to cement the digital habits of its most valuable customers - establishing the My McDonald's app as their channel of...