McDonald's: The McDonald's behaviour accelerator

McDonald's, the fast food chain, sparked a reactivation uplift in its app customers in Hong Kong by focusing on individual behaviour and preferences.

Campaign details

Brand: McDonald's Brand owner: McDonald's Entrant company: McDonald's Hong Kong Idea creation: DDB, Hong Kong / The Thread Team, London Market: Hong Kong Sector: Restaurants & takeaways Media channels: Mobile & apps, Sales promotion, Social media Up to 500k

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