McDonald's values maturity

McDonald's, a fast food restaurant brand, increased its number of mature employees in the UK by creating a multi-channel campaign featuring current mature employees.

We believe in young people in Poland...

That was the slogan of one of our previous EB campaigns.

While working on a new strategy, we heard one of our mature employees say: "I would like my employer to believe in everyone, not just the youth" - these wo

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands