Meat & Livestock Australia: How bringing people together delivered record profits for Lamb

Lamb, a meat brand by Meat & Livestock Australia (MLA), transformed a business experiencing five years of flat-line sales with the You Never Lamb Alone campaign.

Campaign details

Agency: The Monkeys

Executive Summary

2015, 2016 and 2017 were Lamb's best years ever.

'You Never Lamb Alone' transformed an industry experiencing five-years of flat-line sales in its largest market (Australia), into a powerhouse deliveri

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