Meat & Livestock Australia: Lamb: Celebrate Australia

Meat & Livestock Australia, the red meat and livestock public authority, united the Australian people by using the brand Lamb to promote harmony on Australia Day.

Campaign video: Meat & Livestock Australia – Lamb: Celebrate Australia

Read the full campaign case study

Credits

Creative Agency: The Monkeys, Sydney Executive Creative Director: Scott Nowell Creative Director: Grant Rutherford Senior Copywriters: Mi Barbara Humphries Matt Michael Humphrey Taylor Katie Wong-Hee

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