Mediacorp Pte Ltd: Letter to my son

Mediacorp, a group of commercial media companies, launched the Letter To My Son campaign in Singapore to raise awareness of dads' familial roles and encourage active fatherhood.

Campaign details

Brand: Mediacorp Pte Ltd Agency: MEDIACORP PTE. LTD. Country: SINGAPORE

Marketing context

The campaign was launched with a media session which saw articles across the main media in Singapore. We also had a 360 campaign which went across T

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