Mercado Libre: Elbow to elbow

Mercado Libre, a Latin American marketplace, increased donations for food banks and highlighted the importance of social distancing during the COVID-19 pandemic across LATAM by changing its iconic logo from a handshake to an elbow bump.

Background

Mercado Libre is the #1 Latin American marketplace in terms of users and items delivered daily. It is literally democratizing commerce and finance for millions of people with a highly intuitive app experience and a very simple and visual communicatio

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