Mercedes-Benz China: Smart engagement
Thomas Nolsoee MEC China
Mercedes-Benz in China achieved sales conversions for its Smart marque by auctioning cars on China's eBay, Taobao.com, to stimulate impulse buying.
There was a time when planning was simple and marketers knew that buying exposure would lead to awareness, interest, desire and finally action. It was mostly a matter of the quality of message and placement that determined the campaign effect and hav