Metropolitan Police: Driving moped crime off the road, one nudge at a time

The Metropolitan Police, a British police force, decreased moped crime and snatch-theft in the UK by launching a set of communications that primed moped riders to the risk of theft and prompted action.

Campaign details

Brand: Metropolitan Police Client: Metropolitan Police Agency: AMV BBDO

Executive Summary

Moped-enabled crime had become a front-page issue, with over 23,000 incidents in 2017 alone. Our operational response has been robust, but countering t

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

Learn more Get a demo

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands