Michelob Ultra: Cal for Cal

Michelob Ultra, a North American beer brand, created a health-based wellness campaign to increase brand meaning and drive engagement with consumers in Canada.

Campaign details

Brand: Michelob Ultra Brand owner: Anheuser-Busch InBev Entrant company: FCB Canada, Toronto Media: Vizeum Canada, Toronto PR: Veritas Communications, Toronto Market: North America Sector: Beer & cider Media channels:Content marketing, Email marketing, Events & experiential, Livestreaming, Online display, Online video, Social media, Websites & microsites, Word of mouth, influencers Up to 500k

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