Midas: Midas Program

Midas is the leading car repair shop in Spain. Recession was affecting its business badly with a decline in car sales and car use.

Midas: Midas Program

Shackleton

ENTRY INFORMATION

Category: AutomotiveCountry where program ran: SpainDate program started/ended: 1 January – 12 December 2008

Product Description: Midas is a chain of neighborhood mechanical shops, with nearly 100 shops and franchises, which make maintenance operations and change spare parts without an appointment. Convinced it is more effective to capture new clients using precise marketing t