Mike's Hard Lemonade: Mikehacks

This case study explains how Mike's Hard Lemonade, an American alcopop brand, created a campaign to connect with a millennial audience through 'mikehacking' a play on the trend of lifehacking.

Mike's Hard Lemonade: Mikehacks

Campaign Summary

This campaign set out to re-establish the brand revelancy. A long-time category leader and favorite, Mike's Hard Lemonade's popularity had fallen off and was failing to attract millennial drinkersover the course of the prior two years. The brand was

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