Mike's Hard Lemonade: MikeHacks

This case study shows how Mike's Hard Lemonade Co., a North American beverage manufacturer, increased its relevance among the male millennial target in the North American market.

Mike's Hard Lemonade: MikeHacks

Category: Alcoholic beverages Agency: Trisect Country: US Client: Mike's Hard Lemonade

mike's has been the leader in the Flavored Malt Beverage (FMB) category since it entered the US market in 1999. But over the last two years, the category has seen increased competition from new, flavor-focused entrants from big beer (Redd's, Lime-a-R

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