Addressing the crisis in trust: Why PR is not the answer

Following the recent VW emissions scandal, this article describes a growing crisis in trust and why the old model of public relations is no longer fit for purpose.

Addressing the crisis in trust: Why PR is not the answer

Robert Phillips Jericho Chambers

A new crisis hits the news daily and CEOs beg for forgiveness. Reformed PR professional Robert Phillips has become jaundiced at the behaviour of such companies and

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands