Britain Thinks: Six lessons for marketers from the general election

This article presents six lessons that marketers can learn from the results of the 2017 UK general election.

The 2017 election produced a result that confounded politicians, commentators and pollsters alike. As the dust settles, what are the main lessons for marketers, asks Deborah Mattinson?

  1. We live in a divided nation, and one that is increasingly hard to read as a whole
  2. The final result – 42.4% for the Conservatives and 40% for Labour – saw the main parties achieve a combined share that we haven't seen since the 1970s. However, this herding sits alongside marked societal divisions that first emerged after the EU referendum and are now even more magnified. They reveal deep attitudinal differences on...

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