7-Eleven: In-game ads energise 7-Eleven’s Slurpee campaign.

7-Eleven, a frozen beverage brand, launched a new limited-edition flavor in Australia to increase customer footfall to stores and drive sales of the Slurpee Plus Guarana.

Convenience retail
Australia

Campaign details

Brand: 7-Eleven / Slurpee Plus Guarana Lead Agency: PHD Media, AdColony and Anzu Region: APAC

Strategy

Objective

A destination driver to 7-Eleven stores in Australia, the iconic 7-Eleven Slurpee is synonymous with frozen drinks and is a well-established and long-term player in the frozen carbonated beverage (FCB) category. Every summer, to sustain brand love am

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