Ad Council / Brady: End family fire – no extra life

Brady, a US non-profit organisation advocating for gun control, raised awareness of how easy access to guns is a key driver of gun suicide in the USA.

Campaign details

Brand: Ad Council / Brady Lead Agency: McKinney Region: North America

Strategy

Objective

U.S. sales of guns and ammunition are soaring and living conditions due to COVID-19 regulations have led to loneliness, isolation, and despair — a lethal combination exacerbating not only the risk of suicide in general but also gun suicide in particu