adidas: The Uncancelled Cup

Adidas, a sports brand, increased site traffic and revenue in Turkey by launching an e-game event to give sports fans something to look forward to after the COVID-19 pandemic halted live sports events.

Campaign details

Brand: adidas Agency: Wunderman Thompson Istanbul Region: EMEA

Strategy

Objective

In a world where all sports events had been cancelled and everyone was stuck at home, people sought silver linings to help them feel stronger and optimistic.

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