adidas: The Uncancelled Cup

Adidas, a sports brand, increased site traffic and revenue in Turkey by launching an e-game event to give sports fans something to look forward to after the COVID-19 pandemic halted live sports events.

Campaign details

Brand: adidasAgency: Wunderman Thompson IstanbulRegion: EMEA

Strategy

Objective

In a world where all sports events had been cancelled and everyone was stuck at home, people sought silver linings to help them feel stronger and optimistic....