Akbank: Walled Garden

Akbank, a banking brand, promoted the Akbank Mobile app by leveraging machine-learning to target consumers in Turkey with personalised offers.

Campaign details

Brand: Akbank Agency: Akbank Region: EMEA



Is it possible to turn Akbank Mobile into a publisher armed with propensity models and machine learning algorithms in order to maximize sales with zero cost? That's the ultimate objective lying behind this project.

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