Always: The New Brave

Always, a menstrual hygiene brand, launched its platform The New Brave to build affinity with Always consumers in the UAE, Saudi Arabia, South Africa and Pakistan.

Campaign details

Brand: Procter & Gamble / AlwaysAgency: Procter & GambleRegion: EMEA

Strategy

Objective

In times of global confinement and unprecedented disruption due to the COVID-19 outbreak, women's lives were redefined in the UAE, Saudi Arabia,...

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