American Tourister goes all the way on social media to become Hard To Let Go

American Tourister, a luggage brand, increased awareness of its new range of luggage bags, the Curio, in India by launching a social influencer campaign that featured mobile-led content.

Campaign details

Brand: American Tourister Lead Agency: Interactive Avenues - A Reprise Network Company Region: APAC

Strategy

Objective

The Curio – an all new range of luggage bags from American Tourister was ready for its debut. Our task was to build awareness and gain maximum momentum for the product launch.