Campaign details
Brand: Asian Paints Royale AtmosLead Agency: Madison MediaRegion: APAC
Strategy
Objective
While indoor air pollution exists, very few people are aware about it. Asian Paints, during the launch of its brand Royale Atmos, had 2 clear goals.
- To create awareness about indoor pollution being 5-times more harmful than outdoor
- Royale-Atmos is a paint that helps absorb these indoor-pollutant.
Target Audience
Royale Atmos is a premium offering from Asian Paints, for which we have targeted more affluent audience who could afford the product. Normally the Decision maker in the family for paints is males...