Atolye Games: Turkey’s largest esports event 'Istanbul Backgammon Tournament'

Atoyle Games, an esports and gaming agency, hosted the Istanbul Backgammon Tournament and broke the Guinness World Record for the largest backgammon tournament online.

Campaign details

Brand: Atolye Games Agency: Atolye Group Region: EMEA

Strategy

Objective

By organizing the Istanbul Backgammon Tournament, the largest esports tournament in Turkey from July 1 to August 16, we aimed to provide a source of motivation and positive feeling for all people living in Istanbul during the COVID-19 lockdown by tra

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