Axe: Chill

Axe, a male deodorant brand, launched its Axe Chill campaign across the Gulf Cooperation Council (GCC) countries to highlight Axe's ability to lower body temperature.

Campaign details

Brand: Axe / Unilever Agency: Magna Region: EMEA



Males tend to try too hard when looking to impress a girl and often suppress their real selves, which tends to backfire in many situations. With all this, (Gulf Cooperation Council) GCC temperatures rise up to 52C during summer, limiting people from

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