Campaign details
Brand: Unilever / AXELead agency: Mindshare IndonesiaCountry: Indonesia
Strategy
Objective
The speed of digital growth and adaptation in Indonesia is unquestionable. The Ministry of Communication and Information predicts digital business to account for 12% of the country's GDP in 2020 and indeed Morgan Stanley also estimated that Indonesia's digital transaction will reach US$ 50 billion value by 2027. With more than 50% of its population having access to the internet and average time spent of excess of 8 hours / day, Axe understands how important it is to transform itself to become a...