Bank Mandiri: #DiRumahAja #AntiMatiGaya

Bank Mandiri, a financial services provider, promoted its online banking service Mandiri Online in Indonesia.

Campaign details

Brand: Bank Mandiri Agency: ADA

Strategy

Objective

Indonesia is the fastest-growing country in the APAC region when it comes to the digitization of financial services, but its penetration remains the lowest at only 5%. One of the reasons

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