Campaign details
Brand: BiogenAdvertiser: RetroactiveCountry: South Africa
Strategy
Objective
Biogen were looking for a way to truly showcase itself as South Africa's no.1 health and wellness brand. In a country recently surveyed as the most unhealthy in the world though, this was going to be a huge challenge. So the idea was to take the challenge head on, or quite literally, showcase it as an actual person and lead it on a journey of transformation with the brand.
Target Audience
Research indicated that there was a perception among a large base of target customers that...