Campaign details
Brand: BliblimartLead Agency: Wavemaker IndonesiaRegion: APAC
Strategy
Objective
In 2020, like many countries, Indonesia was struck hard with over million Covid-19 cases and the highest death rate in the entire SEA region. With Fears and anxieties reaching an all-time high, Indonesian government had no choice but to impose a lockdown, leaving Indonesian consumers struggling to secure daily essentials like fresh produce, baby care products, cleaning supplies and other daily supplies.
While eCommerce was definitely an option but people were and still are not used to buying daily essentials on eCommerce. Further, not many...