Bliblimart: m-Select campaign takes grocery shopping from bricks to clicks

Blibli, an e-commerce brand, launched a campaign in Indonesia during the COVID-19 pandemic to promote Bliblimart.

Campaign details

Brand: Bliblimart Lead Agency: Wavemaker Indonesia Region: APAC

Strategy

Objective

In 2020, like many countries, Indonesia was struck hard with over million Covid-19 cases and the highest death rate in the entire SEA region. With Fears and anxieties reaching an all-time high, Indonesian government had no choice but to impose a lock