Bobbi Brown: Say Hello To Virtual Beauty Consultant

Bobbi Brown, a cosmetics brand, increased sales of its new product ranges in India by creating an AI-based virtual assistant that tells consumers which product is best for them based on information they provide.

Campaign details

Brand: Bobbi BrownLead Agency: IsobarRegion: APAC

Strategy

Objective

Global climate is changing at an extraordinary rate and such changes impact our skin.

With a rise in urban population, even cosmetic marketing in India was highly cluttered.

In an already cluttered market, Bobbi Brown came up with an exclusive range of products that provides specific skin solution.

  • Educate customers on why Bobbi Brown's product ranges are best for Indian Skin type needs.
  • Drive consumption of Bobbi Brown's newly launched Primer product range in India - specific to Metro cities
Challenge
  • educate consumers on why...

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