Campaign details
Brand: Bobbi BrownLead Agency: IsobarRegion: APAC
Strategy
Objective
Global climate is changing at an extraordinary rate and such changes impact our skin.
With a rise in urban population, even cosmetic marketing in India was highly cluttered.
In an already cluttered market, Bobbi Brown came up with an exclusive range of products that provides specific skin solution.
- Educate customers on why Bobbi Brown's product ranges are best for Indian Skin type needs.
- Drive consumption of Bobbi Brown's newly launched Primer product range in India - specific to Metro cities
Challenge
- educate consumers on why...