Boost: Stamina meter – a new currency in town!

Boost, a malt-based milk food drink, launched the 'boost stamina metre' (BSM) to promote its brand across India.

Campaign details

Brand: Hindustan Unilever Limited / Boost Lead Agency: Mindshare India Region: APAC

Strategy

Objective

Boost is one of India's leading Malt Based brown MFD (Milk Food Drinks) launched in 1975. It is a 170 mn USD size brand and has a market share of 11 % (across India). The brand has a very strong market play in the Southern region of the country and i