bubly launch campaign

Bubly, the sparkling water brand, successfully broke into the sparkling water category by partnering with a set of celebrities and social media content platforms to drive a mobile led campaign that engaged US consumers.

Campaign details

Brand: bubly Lead Agency: OMD Region: North America


The Sparkling Water category experienced a 20% sales increase in 2017, becoming a ~$2B US industry by 2018. With millennials seeking out a brand that felt as fun, colorful and playful as soda, PepsiCo launched bubly, a sparkling water offered in a va

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