Burger King: BK wants you to order from McD

Burger King, the fast food chain, carried out various initiatives to drive brand love in Indonesia.

Campaign details

Brand: Burger King IndonesiaLead Agency: Mediacom IndonesiaRegion: APAC

Strategy

Objective

By November 2020, Indonesia's resilient spirit was being tested as President Jokowi warned its citizens to prepare for the second wave of Covid-19. Amidst this, Indonesia hit the worst recession in 22 years demoralizing its citizens further.

Forced periods of closure for the Food & Beverage(F&B) Industry, would hit harder than before as the accumulation of mass debt piled up from the previous period of restrictions. Moka, a digital cashier service, with 35 000 merchants across 100+ cities reported a significant decrease in...

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