Burger King: Sunyi Bersuara – Voice of the silent campaign

Burger King, a fast food chain, launched #SunyiBersuara in Indonesia to help deaf and mute people find jobs during the COVID-19 pandemic.

Campaign details

Brand: Burger King Lead Agency: Mediacom Region: APAC

Strategy

Objective

A quick service restaurant that sells freshly prepared food, Burger King has a strong presence in Indonesia across 24 cities through 175+ outlets. The COVID-19 pandemic impacted Burger King Indonesia in various contexts such as market, business, bran