Cadbury Valentine day

Cadbury, a confectionery brand, created an AR Snapchat lens to reach Indian youths on Valentine's Day.

Campaign details

Brand: CadburyLead Agency: Tyroo/SpanchatRegion: APAC

Strategy

Objective

Our client, a world known chocolatier brand closely associated with holidays, celebrations, and love, decided to do something special for Valentine's Day.

Celebrating every occasion no matter how big or small has been the brand's mantra and people specially associate the brand's flagship chocolate - Cadbury with such moments in their lives.

The brief was to find a way of helping people share love on Valentine's Day and embody the brand mantra.

Target Audience

Everyone loves chocolate, age no bar, Cadbury has been a favourite for...

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