Cadillac CT5 ASMR Reveal

Car manufacturer Cadillac used Autonomous Sensory Meridian Response (ASMR) videos on social media to launch its CT5 model in North America.

Campaign details

Brand: Cadillac Lead Agency: Rokkan Region: North America

Objective

Every year, automotive brands unveil cars to the public the exact same way: a satin sheet slips off a vehicle, the press snaps photos, and publications share the images with readers. What if we could reimagine the process of announcing a new model th

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