Cadillac Live

Cadillac, an automotive brand, increased sales in Canada and the US by launching Cadillac Live, an online digital showroom that changed how consumers shopped for luxury cars.

Campaign details

Brand: Cadillac Agency: Dentsu - Toronto & Detroit

Strategy

Objective

Google research shows that over 90% of car buyers begin their shopping online. However, online car shopping is tedious, disjointed and impersonal. Shoppers maneuver through countless endemic sites, consumer reviews, videos, brand sites and dealer sit

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