Castrol: Protect the Protector

Castrol, a lubricant oil brand, launched a campaign in China to connect to the target audience, increase sales of its newly released product series and drive its brand image of non-stop protection.

Campaign details

Brand: Castrol Lead Agency: Mindshare China Region: APAC

Strategy

Objective

Castrol needed to find an innovative way to connect to its target audience, to increase sales of its newly released product series, Castrol MAGNATEC (which provides cars with a full range of protection) and drive its brand image of non-stop protectio