Citroën: C4 Lounge - Personalized Storytelling

Citroën, an automobile manufacturer, used a mobile-first campaign to personalise the lead generation process and increase sales of the C4 Lounge in Argentina.

Campaign details

Brand: CitroënLead Agency: MediaComRegion: LATAM

Strategy

Objective

Our goal was to find new leads of potential C4 Lounge buyers through a 100% mobile media strategy, and ultimate increase Citroën's market share. We understand mobile as a great media to reach users individually and, with this in mind, we wanted our campaign to include the maximum level of personalization. To achieve this, we had to show the audience we understood their needs and took into account their preferences, building a "mobile first to mobile last" connection that drove them to take action into buying...

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