Clear: From battle to bottle – esports breakthrough

Clear, a hair care brand, launched a campaign in China to increase brand awareness among men and reach its young male target audience using King Pro League (KPL).

Campaign details

Brand: Clear Lead Agency: Mindshare China Region: APAC

Strategy

Objective

In order to drive the category expansion to deliver brand growth in 2021, Clear needed to find an innovative way to reach their young male target audience.

To deliver this, Clear had the following objectives to achieve in 2021: