CLEAR Indonesia: Brave the Heat

CLEAR, a shampoo brand, used real-time and data-driven ads in Indonesia to demonstrate that CLEAR is the only shampoo needed to maintain a clear head of hair throughout the day.

Campaign details

Brand: CLEAR Indonesia Agency: Toaster

Strategy

Objective

The shampoo market is rampant with products that cater to specific hair types and conditions. CLEAR Shampoo on the other hand helps you maintain a clean and fresh set of hair across all weather conditions.

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