Coca-Cola: Coke Break

Coca-Cola, a carbonated soft drink brand, increased sales and top-of-mind awareness by using time-targeted virtual calls that enticed Cambodian viewers to have an ice-cold Coke.

Campaign details

Brand: The Coca-Cola Company/CokeLead agency: MoblazeRegion: APAC

Objectives

When it comes to soft drinks, consumers are turning to other, non-carbonated beverages such as teas or juice-based drinks. Cambodia is no exception to this trend and Coke was at risk of losing out.

Being an impulse purchase category we know there is a strong correlation between TOM Awareness and Consumption.

Coke's primary objective was to drive TOM Awareness and trigger 'Coke thirst', which in turn would lead to consumption. The core target was youth, and young adults. We were looking for a platform that...

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