Coca-Cola: e-Euro 2020

Coca-Cola, a soft drink brand, increased revenue by leveraging esports in Turkey.

Campaign details

Brand: Coca-Cola Agency: Carat Turkey Region: EMEA



Our strategic objective was to increase consumption occasions during the COVID-19 pandemic when occasions were limited due to the cancellation of live-events. Coca-Cola wanted to be part of energizing and collective fun moments of consumers by partne

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