Campaign details
Brand: Coca-Cola India Pvt. Ltd.Lead Agency: Interactive Avenues Pvt. Ltd.Region: APAC
Strategy
Objective
Our key objective was to reach young adults on the most engaging platforms in India, in a manner that was relatable and contextual. The intent was to drive the association of Coca-Cola with every 'sharing' moment and give people an opportunity to celebrate their relationships – in over 10 different languages.
We looked beyond nationally popular platforms to identify apps that young adults spent most time on, had a higher skew on 'sharing' content and had significantly higher penetration in...