Coca-Cola: Mobile augmented reality dials up brand love for Coca-Cola

Coca-Cola, a soda drink brand, launched a campaign in Indonesia to connect with Gen Z and increase consumption.

Campaign details

Brand: Coca-Cola Lead Agency: Starcom Indonesia Region: APAC



In Indonesia, soda beverage brand Coca-Cola finds itself with an interesting predicament: among its young market of teenagers, Coca-Cola is a well-loved brand…of clothing. Funnily enough, while Indonesian teens are often seen out and about wearing th