Coca-Cola Myanmar: Coca-Cola Refresh and Top-Up

This case study explains how Coca-Cola, the soft drink brand, helped university students in Myanmar rediscover their enjoyment of the teashop break while putting its brand at the heart of the occasion.

Campaign details

Brand: Coca-Cola Myanmar Lead agency: Fulcrum Myanmar Region: APAC

Objectives

Myanmar is thirsty for information.

With the country only beginning to open itself to the world, after half a century of isolation under military rule, its people are starting to set their eyes curiously outward to the greater world beyond. With affordable smartphones and data plans be

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