Comfort: When Fragrance Inspired Fashion

Comfort, a brand of fabric softener, launched the Comfort Fashion House in Vietnam, which brought users' design ideas to life.

Campaign details

Brand: ComfortLead Agency: MindshareRegion: Vietnam

Strategy

Objective

Comfort Luxury Nature Range was launched in 2016 with 2 variants Bella & Sophia. Inspired from rose being a popular trend in perfume world, Comfort Rose variant, which made from luxurious perfume from fine French rose, was launched in 2017.

As a new variant of a low involvement category, the objective for Comfort Rose launch was:

  • Deliver an immersive experience to millennium women,
  • Trigger women to express themselves & their creativity through fashion.
Target Audience

To achieve this objective, we carefully explore the insights of our...

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Insights Team
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