Cornetto: My Fairy Tale

Cornetto, an ice cream brand, launched its new product Unicornetto in Turkey by reversing the stereotypical fairy-tale tropes of women passively waiting for love.

Campaign details

Brand: Cornetto // Unilever Agency: Medina Turgul DDB Region: EMEA



Cornetto has launched an innovative new product every summer. "Unicornetto" was the latest product we were going to announce to the consumer for summer 2020. Our main goal was to ensure that consumers tasted this new product with a "unicorn" concept,

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