DANCOW Nutritods: #BundaBangga campaign

Dancow Nutritods, the growing up milk brand, aimed to drive penetration by positioning itself as Indonesian mother's greatest ally in Indonesia.

Campaign details

Brand: DANCOW Nutritods Lead Agency: Wunderman Thompson, Mindshare, InMobi Region: APAC

Strategy

Objective

To be recognised as toddler and preschool experts and moms' greatest ally for children's growth and development.

DANCOW Nutritods as one of the biggest Growing Up Milk brands in the market seeks to continuously drive penetration by positioning itself as Indonesian Moms' greatest ally in supporting the well-rounded development of their children through tailor-ma