DANCOW Nutritods: #BundaBangga campaign

Dancow Nutritods, the growing up milk brand, aimed to drive penetration by positioning itself as Indonesian mother's greatest ally in Indonesia.

Campaign details

Brand: DANCOW NutritodsLead Agency: Wunderman Thompson, Mindshare, InMobiRegion: APAC

Strategy

Objective

To be recognised as toddler and preschool experts and moms' greatest ally for children's growth and development.

DANCOW Nutritods as one of the biggest Growing Up Milk brands in the market seeks to continuously drive penetration by positioning itself as Indonesian Moms' greatest ally in supporting the well-rounded development of their children through tailor-made nutrition and effective Child developmental solutions. DANCOW launched #BundaBangga (Proud Moms) campaign, a powerful act of motivation from Moms, by Moms, and for Moms.

The objectives of #BundaBangga...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands