DIMES: Milkshake Launch

DİMES, a soft drink brand, maintained brand loyalty and rejuvenated its perception among Generation Z in Turkey by producing the first long-life milkshake with on-the-go packaging.

Campaign details

Brand: DIMES Agency: Reklamania Creative

Strategy

Objective

DİMES aimed to maintain brand loyalty and rejuvenate its perception in the Z generation. For this, DİMES brought milkshake to the shelves, which is only found in cafes and appeal

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